Client Results & Impact

Case Studies

Real stories of B2B fintech category creation, account-based marketing, and enterprise pipeline growth executed by Adenike Kizo.

Pipeline sourced: £81kPipeline sourced
Monthly demos: 6 → 20Monthly demos
Registrations YoY: +66.7%Registrations YoY
Event attendees: 5,000+Event attendees

The work, in full

01RemitjunctionCategory Creation & Demand Generation

Remitjunction — creating demand for a category buyers didn't yet know

Combining category education, content syndication, strategic positioning, and account-based marketing to reach founders before they chose build-or-buy.

Monthly Demos: 6 → 20
Qualified Inquiries / mo: 40–50
Pipeline Sourced: £81,000

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02Nigeria Fintech WeekCategory Marketing & Brand Positioning

Nigeria Fintech Week's Brand Positioning

Positioning the NFW brand as Nigeria's premier fintech gathering for regulators, investors, startups, and global technology companies.

Registrations: +66.7% YoY
Strategic Partnerships: +32% YoY
Attendees: 5,000+

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Category creation

Educating a market that doesn't yet know your category exists, so buyers find you before they choose build-or-buy.

Account-based marketing

Targeting the specific accounts most likely to buy, and reaching every member of the buying committee with messaging that fits.

Brand positioning

Positioning a brand so several very different audiences — regulators, investors, operators — each see their own reason to care.

Want results like these for your B2B brand?

Let's audit your GTM and pipeline architecture, then build the plays that turn buyer signals into revenue.

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