GTM Product Marketing
The core track. Build a buyer-centric B2B strategy end to end — from defining your ideal customer and prioritising high-value accounts, through positioning, messaging and launches, to measuring marketing the way executives do. You finish with a public portfolio that proves it.
What you'll walk away with
Build a buyer-centric B2B strategy that aligns marketing, sales and founders around pipeline and revenue
Define your ideal customers, prioritize high-value accounts, and create acquisition strategies that scale.
Position products so buyers instantly understand why they should choose you over competitors.
Craft clear messaging that cuts through noise and moves prospects from curiosity to purchase.
Design product launches that build demand, accelerate pipeline, and support sales from day one.
Turn competitive research into positioning, messaging and go-to-market decisions that create real advantage.
Build AI-assisted marketing systems that increase your leverage without replacing strategic thinking.
Measure marketing the way executives do—through pipeline, revenue, customer adoption and expansion.
Finish with a public portfolio that proves you can think strategically, execute confidently, and contribute to business growth.
The other track
Agentic AI Vibe Coding
The next track. Master agentic workflows and vibe-coding principles to build autonomous agents, optimise LLM performance, and automate growth experiments — so AI multiplies your leverage instead of replacing your strategic thinking.
Ready to become audacious?
The application process takes about 7 minutes. You'll receive a response email with next steps.