The Fractional CMO
for Ambitious Founders.
I step in as your Fractional CMO, build your growth engine, align your sales and marketing, and create the GTM strategy to help you scale efficiently.
If you’re building something meaningful
But right now:
You need effective marketing leadership without hiring a full-time CMO.
I work with founders and leadership teams as their Fractional CMO, owning the strategy, structure, and revenue alignment of your entire marketing function.
GTM Clarity
GTM strategy. Clear ICP. Marketing/Sales/Customer success alignment. Growth Ramps.
Product marketing
Demand generation system. Pipeline design. Product positioning & Messaging. Product launches. Revenue-focused marketing.
Sales Enablement
Sales storyboard. Objection handling. Deck, demo, script & other sales content that help your buyers confidently say YES to you.
Content Ops & Centralised Scorecard
High-converting content to execute growth strategies. Centralised KPI dashboard tracking execution & performance, spotting gaps, and scaling wins.
Everything exists for one outcome: To scale customer growth and predictable revenue.
(Client Transformation)
Remitjunction (an early-stage startup)
What I did:
The outcome:
38% improvement in sales conversion.
Revenue outcome
Why work with me?
You have vision.
You have ambition.
You have something worth building.
But you need to move from concept to making money in the shortest time possible.
I bring:
I bring:
Strategic Clarity & Boldness.
I’ve made hard calls that repositioned brands and unlocked growth, because playing safe rarely scales. I repositioned the Nigeria Fintech Week 2022 as the most influential tech event in Africa using bold, best-ICP-fit marketing strategies that communicated the event’s differentiated value to the target audience.
Relentless Execution.
Two weeks after giving birth, I was back building — not because I had to, but because momentum and growth have the same effect on me as rest. I helped the Fincode marketing team to clarify their offer, differentiation, and positioning, working with a cross-functional team to build a storyboard that helped the company pitch its story to its ICP, and increase sales conversions by 35%.
Revenue Focus
I don’t measure marketing by impressions. I measure it by pipeline, conversion, and revenue impact.
Type A Perfectionism
As a Christian, I work with a deep-rooted understanding that God demands and amplifies my best. That’s why one of my clients, Shivam Gupta, said this about my work ethic: "Adenike is committed to excellent quality and is extremely detail-oriented. She delivered a very effective growth marketing strategy for us that doubled our pipeline. We will be working with her again".
The strategic ones hire leadership.
Hear from founders who have worked with me
Working with Adenike has been highly professional and results-driven. She brought years of senior marketing experience into our business and helped us generate consistent new leads while deepening engagement with our existing customers. She didn’t just support campaigns — she built structure into our marketing, improving how we convert leads into paying customers and creating a more predictable growth system. Her strategic partnership has been instrumental in strengthening our pipeline and driving measurable customer acquisition. I highly recommend her.
"Adenike is committed to excellent quality and is extremely detail-oriented. She delivered a very effective growth marketing strategy for us that doubled our pipeline. We will be working with her again".
“I’m truly impressed with the quality and depth of Adenike’s Fractional CMO leadership. She brought clarity to our go-to-market approach, strengthened our positioning, and ensured our marketing efforts were aligned with real business outcomes — not just activity. Her work advanced our strategy and execution, and gave us stronger direction and tangible progress.”
“Adenike became a true strategic partner to our team. She delivered senior-level marketing leadership that directly supported revenue goals — not just marketing outputs. She owned the entire process from strategy through execution, ensuring our campaigns, messaging, and sales enablement efforts worked together to move the needle. Her involvement improved alignment across teams and contributed to stronger pipeline performance. I highly recommend her.”
How we'll work together → A Simple & Clear Path
Speed.
Direction.
Momentum.
You're Batman.
I'm Robin.
I'm the best-fit Fractional CMO for your startup if:
1. You’re a tech founder or leadership team ambitious about scaling
2. You’re pre-seed or at seed stage and need consistent pipeline, customer growth and predictable revenue.
3. You value scalable growth, cross-functional alignment, and bold thinking.
4. You want a strategic partner — not an off-the-shelf marketer.
Relied on by businesses & marketers
7+ years experience in marketing & writing
Helped 5+ early-stage founders create repeatable, scalable GTM engines that doubled revenue in 5 months
Driven pipeline growth for 11+ businesses using connection-first messaging
Trained 20+ students in marketing upskilling programs
Shares marketing insights with 3600+ founders, marketers & freelancers weekly